Playboy Re-brand Astonishes None

Playboy has released their first ‘non-nude’ issue of the magazine, as was promised last October, when Playboy’s marketing team announced they would be making changes to the brand in order to become more accessible to readers (see ‘Playboy Will Soon Be Nudity-Free‘ for all the whats and whys). Now, this description of ‘non-nude’ models is a misnomer for me. Alright, technically the models are wearing some clothes, but this is not anything different from what the models wore in the previous design of Playboy! Below, the picture of Miss March, model Dree Hemingway is wearing a sheer top…

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… which seems like a very similar concept to a 2007 shoot of actress Garcelle Beauvais, shown below.

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I’m failing to see the difference, other than the out-dated feel of this one. I know that Playboy was notorious for portraying models in a much more erotic manner, but trying to market themselves as ‘non-nude,’ when they still have this content is just misleading.

Playboy announced their change last year, apparently to become a more family friendly ‘entertainment’ magazine (as opposed to pornography), and therefore, become accessible to people because of the less offensive concepts they are designing. Perhaps the new shoots are more tame in comparison, but I say that the fact that their new magazine is boring will be the most offensive thing by far to their readers.

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This image is a part of Hemingway’s photo-shoot. I don’t find anything about this photo visually interesting to look at. I would also argue that this contradicts Playboy’s -non-nude’ policy. She looks pretty nakie to me. Well… Ok. She’s wearing shoes. You win this round, Playboy.

I feel as if Playboy has missed their mark on their quest for a re-brand and increased revenue. They spend thousands of dollars on on concept teams, wardrobe and lighting, and the series that I have seen are all tired. Sheer tops and and underwear? Cheeky bedroom scenes?

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This has all been done before, and in fact, I think that I have have even seen more interesting photos on amateur models’ Instagram pages. From what I see, this change for Playboy has not been worth the hassle.

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